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Getting the right act for your event is not about who you know. It is about what you know. Touring windows. Avail periods. Routing patterns. Market saturation. What your audience data supports and what your competitors have not programmed yet.
REG has been doing this since 1954. That is 70 years of bookings across every major market in the country, 500+ artists placed annually, and a track record that speaks for itself.
How it Works
We start with your event, your audience, and your budget. From there we identify artists that fit, negotiate directly with agencies and management, and handle contracts through execution. One point of contact. Seven decades of relationships behind every booking.
Frequently Asked Questions about Talent Buying
What do Talent Buys Do?
A talent buyer identifies, negotiates, and contracts artists for live events. REG handles the full process, from routing availability and agency negotiations through contract execution, so event organizers are not navigating that world alone.
How far in advance should I book?
For major headliners, 12 to 18 months is standard. For supporting acts, 6 months is workable. The earlier you move, the more options you have. Q4 avails close faster than most buyers expect.
Whats the difference between a Buyer and an Agent?
A booking agent represents the artist. A talent buyer represents the event. REG works exclusively on behalf of the event organizer, which means our job is to get you the right act at the right price -- not to place an artist on your stage.
What types of entertainment do you book?
We book across country, rock, pop, hip hop, comedy, Latin, EDM and specialty acts for festivals, state and county fairs, casinos, rodeos, corporate events, and private engagements. If your audience expects it, we have booked it.
WHY CHOOSE REG?
70 Years in the Business
An actual track record. REG has been buying talent since 1954, across every major market in the country, through every shift the industry has seen.
Access
REG has relationships with every major agency, label, and management company in the business.
One Point of Contact
You'll have one POC from programming strategy through show day, you work with one team.
Measured Outcomes
On-site spend. Year-over-year retention. We track what actually matters to your bottom line, not just whether a contract got signed. The booking is the beginning, not the finish line
