Marketing
Romeo Entertainment Group can assist in developing a creative and comprehensive marketing plan, through both traditional and non-traditional promotional platforms.
Our marketing team can assist in creating a strategic plan, or simply update an existing plan. No matter the size of your event, an effective marketing plan is an integral part of making your event a success.
Advertising
- Provide Guidance on Print, Radio, Television Partners
- Advice on Digital Marketing
- Manage and Implement Social Media Platforms
Artist Relations
- Schedule Artist Interviews
- Promotional/Contesting Opportunities
- Obtain Publicity Materials
- Aid in Artist Sponsorship Requirements
Public Relations
- Press Releases
- Provide Artist News/Digital Content
Email Marketing
- Develop, Implement, and Manage Contact List
- Create and Distribute Custom Email or Survey
- Contesting/Promotional Implementation via E-blast
- Tracking and Reporting
Book a FREE 30-Minute Consultation for Your Event!
Pendleton Whisky Music Festival,
Pendleton, OR
The Pendleton Whisky Music Festival in Pendleton, OR was an idea many years in the making even though it didn’t exist until 2016. Since the mid-1980s, Romeo Entertainment Group has been booking entertainment for the Pendleton Round-Up, a week-long annual rodeo and community event held in September.
Pendleton Whisky Music Festival, Pendleton, OR
For many of those years, Doug Corey represented the Round-up (first as a board member, then President). The Pendleton Round-Up grounds contain two potential concert venues. The large rodeo arena was previously used for concerts but, having the rodeo and concert in the same venue presented too many logistical challenges. Thus, the concerts were moved to Happy Canyon arena. Following the move, Corey continued to have casual conversations with Bob Romeo about the potential that the rodeo area had for hosting a large concert event, separate from the Round Up. This concept finally came to fruition a few years ago when a group of investors came together with the goal of putting on an annual concert event during the summer in the arena. Beyond that, the annual objective was to make enough money to keep investing back into the event. Their goal was to create an annual community event that would be the “can’t miss” yearly summer tradition amongst families.
The Inaugural Pendleton Whisky festival was held in 2016 and featured Zac Brown Band. The first year drew 11,600 people and set the tone for the “Party in Pendleton.”
In 2017, the festival exploded when REG booked Maroon 5 and they were announced as the headliner. Within the first four hours of the on sale, the event sold 12,000 tickets. The festival ended up completely selling out with more than 15,000 in attendance. In 2018, REG and the Festival Board decided to increase the capacity to 18,500 to make room for the undeniable growth that the festival was experiencing. 2018 was another sell-out year with the unique pairing of Blake Shelton and Pitbull. R.J. wanted to create something unique to set the event apart from everything else in the market. The pairing helped open up marketing opportunities and allowed for the festival to reach multiple radio formats and multiple targeted audiences digitally. The festival sold 14,000 tickets in the first week alone. To fully put the attendance numbers into perspective, only approximately 16,000 people live in the city of Pendleton. The event provides great stimulation for the local economy, especially hotels, restaurants and local businesses. This year, the festival added a downtown pre-party the night prior to the concert with free entertainment to even further promote local businesses.